Go Gardening magazine is an NZPPI consumer-facing publication that is aimed at home gardeners, with a focus on promoting green life and encouraging gardening activities. It is available at garden retailers throughout the country and online.

The magazine's key objectives are to:

• Provide a platform that drives foot traffic and plant sales in stores
• Promote plant producers
• Act as an educational tool for retail staff, informing them about new plants and their benefits.
• Motivate and engage consumers to value green life and take an active interest in gardening.

Print runs are between 40,000 to 50,000 copies per quarter with the separate Kids Go Gardening distributing around 8,000 to 10,000 copies per quarter. The magazine also sends electronic direct mail (EDMs) to a list of 22,000 gardeners, further extending its reach and impact.

Visit the Go Gardening website for more information and contacts.